E-commerce Schema Generator
Generate valid Product schema (JSON-LD) with Offers, Reviews, and AggregateRating. Improve rich snippets and CTR with accurate structured data.
- Product name is required.
- Product description is recommended.
- Price is recommended when Offer is included.
{
"@context": "https://schema.org",
"@type": "Product",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
}
}- • Always include accurate price and currency in Offers.
- • Use valid availability and condition URLs from schema.org.
- • Provide multiple high-quality image URLs.
- • Use the correct GTIN property (8/12/13/14) when available.
- • Add AggregateRating only when you have legitimate reviews.
- • Keep values consistent with visible on-page content.
Why E-commerce Schema Markup Matters
Product schema markup helps search engines understand your products better, leading to rich snippets with prices, ratings, and availability directly in search results.
Rich Snippets
Display prices, ratings, and availability directly in search results
Higher CTR
Rich product information increases click-through rates from search
Better Indexing
Help search engines understand and categorize your products accurately
Product Schema Properties Included
- Product name and description
- Brand information
- SKU, MPN, and GTIN codes
- Product images and URLs
- Category, color, and material
- Price and currency
- Availability status
- Product condition
- Aggregate ratings
- Individual reviews
How to Validate Your Schema
Generate Schema
Fill out the form above and copy the generated JSON-LD code
Test with Google
Use Google's Rich Results Test to validate your markup
Implement
Add the script tag to your product page's HTML head
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Frequently Asked Questions
What is product schema markup?
Product schema markup is structured data that helps search engines understand your product information. It uses JSON-LD format to provide details like price, availability, ratings, and specifications directly to search engines.
Do I need all the fields to be filled?
No, only the product name is required. However, including more information like price, availability, brand, and images increases your chances of getting rich snippets in search results and provides better user experience.
How do I add the generated schema to my website?
Copy the generated JSON-LD code and paste it inside a <script type="application/ld+json"> tag in your product page's HTML head section. Most e-commerce platforms like Shopify, WooCommerce, and Magento support this.
What's the difference between GTIN8, GTIN12, GTIN13, and GTIN14?
These are different formats of Global Trade Item Numbers: GTIN8 (8 digits), GTIN12 (UPC-A, 12 digits), GTIN13 (EAN-13, 13 digits), and GTIN14 (ITF-14, 14 digits). Our tool automatically detects the correct format based on the number of digits you enter.
Can I include multiple reviews in the schema?
This tool generates a single review example. For multiple reviews, you should use aggregate rating data instead. If you have many individual reviews, consider implementing a more comprehensive review system or use our FAQ Schema Generator for review-related questions.
Will this guarantee rich snippets in Google?
While proper schema markup significantly increases your chances of getting rich snippets, Google doesn't guarantee them. The markup must be valid, the content must match what's visible on the page, and Google must determine that showing rich results would be helpful for users.